Remez Sasson, author of “Positive Thinking Your Key to Success,” states positive thinking brings inner peace, success, improved relationships, better health, happiness and satisfaction. It also helps the daily affairs of life move more smoothly and makes life look bright and promising.” Really? You are probably asking. I have to admit, I had mixed emotions about that statement. After reading books and articles on the power of positive thinking, I find that it makes sense. I am certainly not saying it is easy. To change your thought and behavioral patterns takes a lot of consistent work and determination. But, the rewards...

I recall when drycleaning machines, presses, laundry washers, etc. were purchased from who could offer you the most whisky. This was when petroleum machines never wore out or needed replacing. The only other solvent was perc and when new people came into the business or cleaners wanted to get rid of the old line shafts, they would be approached by the local drycleaning machine distributor. At the state convention is where the romance began. ‘Ole buddies having a drink or five together; a piece of equipment was sold. Then along comes Valclean and that didn’t last too long for a lot of...

Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15 years of experience helping dry cleaners prosper in ways they hadn’t dreamed possible, I’m well aware of the harsh truth in this industry: The best dry cleaning plant in the world is worthless without an ongoing marketing effort that creates a constant stream of qualified customers who buy over and over again. The fact is 15%-20% of people in your neighborhood leave town, move or die...